James P. Reber

Fundraising Consulting & Special Event Producing Services
Successful Fundraising & Producing for over 30 Years

Full Service Event Production

Event Marketing

There are so many ways to market a special event or fundraising event in the modern world of multimedia that many people just get lost in it. James P. Reber understands that marketing is a mix of different media approaches to your prospective audiences, but that it always involves a limited budget.

The creativity in special event and fundraising event marketing is not in designing beautiful graphics or selecting a clever slogan, but in being able to decide the most effective way of reaching the targeted audiences for the special event, and being able to do this with a limited budget to implement it.

Everything from data capture of prospect information to combining the effects of direct mail, direct email, display ads in local publications, and a variety of other techniques are a part of a contemporary fundraising event marketing campaign. Having a consultant or producer who understands this, is experienced in event marketing, will make the difference in success for your event.

Included in the mix of special event marketing is publicity and promotion, which is sometimes sub-contracted out and sometimes handled by James P. Reber as part of the overall marketing effort. Knowing how to make such decisions and having a network of graphic artists, publicists, and direct mail experts is included in the marketing mix.

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James P. Reber, Nonprofit Fundraiser, Fundraising Consultant, Public Speaker, Event Planner, Event Producer, San Jose, Silicon Valley, California serves the South Bay Area, including nearby communities of Santa Clara, Cupertino, Milpitas, Los Gatos, Saratoga, Sunnyvale, Mountain View, Palo Alto, Los Altos, Morgan Hill, Campbell, Fremont, Redwood City, Santa Cruz, Scotts Valley, Menlo Park, Atherton, Portola Valley, and San Mateo. Mr. Reber serves Santa Clara County, San Mateo and Santa Cruz Counties, as well as the greater San Francisco Bay Area - Alameda, San Francisco, San Benito, Contra Costa, and Monterey Counties.