James P. Reber

Fundraising Consulting & Special Event Producing Services
Successful Fundraising & Producing for over 30 Years

Full Service Event Production

Event Funding: Sponsorship

A key to many fundraising events and special events is having sponsorship as a part of the funding mix, as well as in-kind contributions that make an otherwise too-costly event possible. James P. Reber provides special event sponsorship services, including prospecting, soliciting, and training of staff, volunteers, and board members in seeking sponsors.

Sponsorship is not simply the gathering of funds to give to an organization to help them produce a fundraising event, but an agreement between two parties to assist each other. Most sponsors need to get a return on their investment in publicity and association with a worthy charitable cause. Some sponsors prefer to simply be on the giving end of a fundraising event, but these altruistic sponsors are increasingly rare.

Ultimately, sponsorship is an integrated part of the event of the marketing of the event and a key part of the funding mix to make your special event possible. Planning for a sponsorship component and having that plan executed professionally is something that can benefit every fundraising event.

Back to Full Service Event Production

Back to Producing Services Main Page


James P. Reber, Nonprofit Fundraiser, Fundraising Consultant, Public Speaker, Event Planner, Event Producer, San Jose, Silicon Valley, California serves the South Bay Area, including nearby communities of Santa Clara, Cupertino, Milpitas, Los Gatos, Saratoga, Sunnyvale, Mountain View, Palo Alto, Los Altos, Morgan Hill, Campbell, Fremont, Redwood City, Santa Cruz, Scotts Valley, Menlo Park, Atherton, Portola Valley, and San Mateo. Mr. Reber serves Santa Clara County, San Mateo and Santa Cruz Counties, as well as the greater San Francisco Bay Area - Alameda, San Francisco, San Benito, Contra Costa, and Monterey Counties.